Meet The Adlers
At Adler & Company, we bring decades of combined experience to the table, spanning the dynamic worlds of Retail & Commerce Media, Tier 1 Management Consultancy, advertising, digital marketing, data, adtech, and martech. Our network is comprised of seasoned professionals with a proven track record of success. We've assembled the diverse expertise you need under one roof, ensuring you have the right insights and guidance to make impactful decisions for your business. We're more than just consultants; we're strategic partners dedicated to driving your growth and achieving your business objectives.
Johan P. Thorbjörnsson
Founder & Partner
Johan is one of the leading global experts and advisors in Retail and Commerce Media with multiple business builds, strategy development, tech acquisitions, sales development, deal making and product development with some of Europe's leading retailers, CPG's and FMCG's under his belt. During his time as a McKinsey partner from 2019 to 2024 he was responsible for building out McKinsey’s European Retail and Commerce Media practice. He is an adtech & media industry veteran with an international background from companies like Google, Criteo and AOL. Johan is a frequent industry key-note speaker and was in 2024 selected to participate as a juror in the Cannes Lions Creative Commerce category
He has vast operational and consulting expertise from companies like Google, Criteo, AOL and McKinsey within business building strategies and commercial strategy development and deployment. With complementary background within technologies for digital advertising, digital marketing & sales and advertising/marketing analytics he has served a wide array of consumer-driven companies in developing their digital and omnichannel advertising & marketing operations and capabilities.
With more than 15 years of global experience in ad-tech/mar-tech platforms, media acquisition management and e-commerce from multiple European and Global contexts Johan is a highly trusted name among many of the industry leaders.
Stina Ranfelt
Founder & Managing Partner
Stina is a highly accomplished management consultant with over fifteen years of experience bridging the gap between strategy, technology, and business operations. Her background encompasses both high-end strategy consulting and C-level corporate roles, providing her with a unique and well-rounded perspective on driving impactful change. A former Chief Digital Officer, Stina possesses exceptional capabilities in digital enterprise architecture and technological transformations of all scales. She offers hands-on expertise and leadership, guiding businesses through complex digital journeys from conception to implementation and operationalization. Stina has a proven track record of leveraging digitalization and automation as powerful tools to enhance efficiency and ensure sustainable profitability across diverse business divisions, both as standalone initiatives and integrated components of broader strategic programs.
Stina is a recognized thought leader and expert in the convergence of technology, digital transformation, and operations. She brings deep experience in developing and executing digital strategies, leading large-scale programs from design through implementation, and navigating businesses through periods of change and demanding market shifts. Her focus lies in creating future-proof business models that position organizations for long-term success.
Throughout her career, Stina has cultivated and managed significant commercial and strategic partnerships, including technology alliances with industry giants such as Google and Microsoft. As a consultant, she has served some of the leading financial institutions, funds, and retailers in Northern Europe, solidifying her reputation as a trusted advisor to top-tier organizations.
The Adler Network
At Adler & Company, we believe that true expertise comes from those who live and breathe their field. That's why working with us means gaining access to some of the most prominent European and global experts, ensuring your business benefits from unparalleled knowledge and practical experience. We don't just advise; we deliver tangible results. Our core areas of expertise include:
Commerce & Retail Media: Navigating the complexities of modern commerce requires a deep understanding of evolving consumer behavior and the dynamic retail landscape. Our experts provide strategic guidance to optimize your retail media strategy and drive revenue growth.
Digital Advertising: From programmatic buying to performance marketing, we help you harness the power of digital advertising to reach your target audience effectively and maximize your ROI.
Digital Marketing and E-commerce: We offer comprehensive support across the entire digital marketing spectrum, from SEO and content marketing to e-commerce strategy and optimization, helping you build a robust online presence and drive conversions.
Adtech Platforms Architecture and Due Diligence: Selecting and implementing the right adtech platform is crucial for success. Our experts provide guidance on platform architecture, vendor selection, and due diligence to ensure you make informed decisions and maximize your technology investment.
Martech Platforms Architecture and Due Diligence: Similarly, we offer expertise in martech platforms, helping you navigate the complex landscape of marketing technologies and implement solutions that align with your business objectives.
Digital Marketing & Advertising Operating Model and Capabilities: We help you design and implement effective operating models for your digital marketing and advertising functions, ensuring your teams have the right capabilities and processes to achieve your goals.
Partner with Adler & Company and experience the impact of true expertise. We're committed to delivering measurable results and helping you achieve sustainable growth in the digital age.
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