Meet the Adlers

Decades of combined experience from Retail & Commerce Media, Tier1 Management Consultancy,  advertising, digital marketing, data, adtech and martech. Our team has all the expertise you need make the right decisions for business impact

Johan P. Thorbjörnsson

Founder & Partner

Johan is one of the leading global experts and advisors in Retail and Commerce Media with multiple business builds, strategy development, tech acquisitions, sales development, deal making and product development with some of Europe's leading retailers, CPG's and FMCG's under his belt. During his time as a McKinsey partner from 2019 to 2024 he was responsible for building out McKinsey’s European Retail and Commerce Media practice. He is an adtech & media industry veteran with an international background from companies like Google, Criteo and AOL. Johan is a frequent industry key-note speaker and was in 2024 selected to participate as a juror in the Cannes Lions Creative Commerce category

He has vast operational and consulting expertise from companies like Google, Criteo, AOL and McKinsey within business building strategies and commercial strategy development and deployment. With complementary background within technologies for digital advertising, digital marketing & sales and advertising/marketing analytics he has served a wide array of consumer-driven companies in developing their digital and omnichannel advertising & marketing operations and capabilities.

With more than 15 years of global experience in ad-tech/mar-tech platforms, media acquisition management and e-commerce from multiple European and Global contexts Johan is a highly trusted name among many of the industry leaders


johan@adler-company.com | LinkedIn






Stina Ranfelt

Founder & Managing Partner

Stina has over the last decade and a half build up a broad background from both high-end strategy consulting and corporate C-level roles, operating within the convergence of strategy, technology and business operations, with focus on corporate development, strategic- and digital change.


With her Chief Digital Officer and management consulting background Stina offers outstanding capabilities within digital enterprise architecture and technological change of various scale, offering hands-on expertise and leadership. She has spent significant time with digitalization and automation as accelerator-tools to secure efficiency and and sustainable profitability across the different divisions of businesses, either as the sole purpose or as part of larger strategic initiatives.


Stina has focused on building digital strategies, and led large scale programs from design to implementation and operationalization. She is a thought leader and expert within the convergence of technology, digital transformation and operations and offers deep experience from leading businesses through change and demanding market shifts paving the way for future proof business models.


During her career she has successfully built up major commercial and strategic partnerships and technology alliances with companies like Google and Microsoft. In her capacity as a consultant, Stina has served many of the leading financial institutions, private equity funds and retailers in Northern Europe.  


stina@adler-company.com | LinkedIn








The Adler Network

Working with Adler & Company equals impact and delivering actual results, as it is our philosophy that knowledge comes best from the people who know their field. Based on this we can provide you access to some of the most prominent European and global experts within:


  • Commerce & Retail Media
  • Digital advertising
  • Digital marketing and e-commerce
  • Adtech platforms architecture and due diligence
  • Martech platforms architecture and due diligence
  • Digital marketing and advertising operating model and capabilities
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