The Adler Service Portfolio
At Adler & Company, we're passionate about unlocking the full potential of Commerce and Retail Media for the entire ecosystem. Our vision is grounded in building, shaping, developing, and investing in this dynamic space. With this foundation, our service portfolio offers a wide array of proprietary methodologies and assets, designed to empower both the buy- and sell-side.
Whether you're looking to build out your retail media buying/operational strategy or develop, invest in, and drive your Commerce and Retail Media business or operations forward, we have the expertise and tools to help you succeed.
For Retailers
Build and Boost your Business
We understand that every retailer's journey in Commerce and Retail Media is unique. That's why we offer tailored "build and boost" programs designed to meet you where you are and propel you forward. Leveraging our battle-tested and proven modular A5 framework, we provide comprehensive support across the cornerstones of business building, management, and boost processes, regardless of your starting point.
Our approach is structured around five key phases:
Assess: We help you quantify the opportunity for your business and benchmark your performance against the competition.
Analyze: We thoroughly analyze your current state, considering your product and financial vision, commercial alignment, business case/plan, operating model, technology requirements, and create a time-boxed roadmap.
Assemble: We assist in assembling your product, sales, and operations teams, implementing and testing your technologies, and establishing baseline products.
Accelerate: We accelerate your commercial operations and go-to-market strategy to effectively scale your business.
Advance: We help you advance your product, commercial, technical, and operational capabilities to further scale your business and take it to market.
Whether you're looking to build a Retail Media business from the ground up or boost your existing operations, our programs provide the expertise and guidance you need to succeed.
For Brands
Your Holistic Retail Media Strategy Playbook
Commerce and Retail Media presents a powerful opportunity for brands to drive measurable success through data-driven advertising. However, maximizing this potential requires more than just dipping your toes in the water. As a relatively new frontier for both commercial category and marketing teams, effectively leveraging Retail Media demands a new strategic vision and a comprehensive operational playbook. Our tried and tested methodology provides the framework you need to navigate this exciting landscape and achieve significant results:
Educate: We'll equip your leadership team with a clear understanding of the opportunities presented by Commerce and Retail Media and how it can significantly impact your sales and category market share.
Quantify: We'll help you quantify the holistic impact of aligning marketing and sales/commercial budgeting and buying processes, demonstrating the value of a unified approach.
Define: We'll work with you to define clear, overarching, and measurable KPIs and protocols to accurately track and understand your overall ROI.
Develop: We'll help you develop robust operational governance models that effectively unify your commercial and marketing teams, fostering collaboration and maximizing efficiency.
For Investors
Expert Advisory to Identify Distinctiveness
In the fast-paced world of adTech and marTech, what truly sets the great companies apart is distinctiveness. It's not just about technology; it's about a clear vision and a well-defined path to achieving specific goals. At Adler & Company, we understand this crucial difference and offer expert advisory services to help investors identify truly distinctive opportunities.
We leverage a significant database of scorecards and benchmarks, providing invaluable insights into what will best suit your operational product needs and drive impressive growth multiples. Our expertise allows you to cut through the noise and pinpoint the investments that offer the greatest potential for long-term success.
For Institutions, Conferences & Federative Organizations
We regularly do keynotes at vital European and global conferences. If you are interested to know more on how we can share our insights with your audiences - just ping us below and we will happily setup a meeting to discuss